Pascal Chautard / Mônica Lobo / Orlando Marques / Ivone Szabo / Debora Torii
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Capture the essence of a lighting project to communicate and conquer, placing the observer in tune. In order to do this, projects of the Ibero-American community will be disseminated during EILD for learning how to document and communicate a lighting project based on successful examples. Work will be done on the diffusion of Ibero-American lighting projects and analyzing the absence of tools of professionals in the region to be able to disseminate and better communicate their projects.
An edited video will be exhibited with the lighting projects of participants of the EILD Workshop with the presentation of successful cases of communication of projects and group work on selected cases within the received projects.
Strategies and Marketing
Anne Rindell / Anne Bureau
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The aim is to make focus on customer understanding and communication strategy in synergy with an international expert in business and administration, art management, service innovation. Improve the understanding of lighting designers of marketing and customer understanding so they can improve the way they communicate by developing a marketing strategy based on the value and understanding of the customer. Interior design and architecture have opened the market for new professions and service providers that challenge the positions of lighting designers.
What is my markets, who are my competitors, who are my clients and what do they buy and value, to improve marketing communications.
Kura Skymning "Observing the Twilight"
Magali Mendez / Rodrigo Muro
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In Architecture, there is a direct connection between the built environment and the natural environment through natural light, especially with the transition between day and night. In a Nordic context, that moment is called “Kura Skymning”; a moment of contemplation of this transition before turning on the light, immersing the viewer in a dynamic, magical, romantic, nostalgic or inspiring reality.
The workshop focuses on the investigation of the properties and qualities that the Colonia del Sacramento sunsets offer to the spectator, taking advantage of the solar concealed with views of the Rio de la Plata within a fantastic architectural environment. In the same way, the participant will be given both the knowledge and the necessary tools to generate practical experience in the subject of Natural Light on topics such as: geographical location, orientation, time and specific moments that the spring equinox offer in the southern hemisphere.
Light´s Visual Lenguage
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Fernanda Carvalho / María Joao Pinto Coelho
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“You lose the moment when you know the result” – Juan Gris
Transpose / pass through / cross
Alice in Wonderland, Narnia
We are a moving point in a parallel reality.
Build a synthesis picture of the communication, of the management mechanism, and share ideas about the creative process through an installation made in the Bastion of Carmen, which will be the intervention place by the participants.
To experiment sensations using the movement as a starting point and the flow of time.
Communication of elements for the description of the effects of light on an object in space. Create a synthetic picture of a visual vocabulary to communicate what the lighting designer expects with a lighting design concept.
“Be insightful with perception” – Rod Judkins